Hi, I’m MICHELLE RUEFF.
Mid-40s. Mother of two pre-teens. Wife to a guy who was a worker bee in a former lifetime. I’m the Type B one - I like to say I’m all about Balance (but secretly I’m motivated in other ways). I was in aviation for a long time. I have always been curious about health, nutrition, and the limiting beliefs we place on ourselves.
I’m also super-curious about moving those limiting beliefs to make the second half of life one of more potential not less.
Think back to your late teens and 20s. What was your approach to the world? Was it one of exploration and possibility with a healthy dose of uncertainty? Were you mostly free of possessions or cares? Were you wishing you could have a different appearance, influenced by those sleek magazine covers? I would say this was representative of me.
What was your mindset in your 30s? Was it one of seeking stability, earning income, caring for/creating family? Did you start to scale back on adventure or risks? What did you feel about your self image in this time?
What has the fourth decade looked like for you?
Turning 40 was the year when I realised what my parents told me was true - “In my head I still feel like I’m 20…but my body is a little different!”. When I reflected on the best times in my life, they were about ENJOYING what I was doing, even if it was challenging. I wasn’t counting calories or shaming myself for eating something too rich - I was with friends, on a hike, enjoying nature, enjoying family. I realised I want to resurrect the mindset of my 20s - without the hangups.
How can you make the rest of your life a healthier intersection of mind, body and experience? Moving from a life lived in comparison, focusing on reluctant “should”s, or what you are NOT…towards life life ahead knowing who YOU are, what you want more of, pushing aside fear for possibility and action.
Allow me to guide you to a healthier, more vibrant, confident future.
Your journey may look different to mine (that is the beauty of being human, we each have unique paths). Who do YOU want to be in 40 years time - or even 10 years?
MINDSET - Continuing to embrace learning, discovery and curiosity. Truly believing that incremental challenges make you stronger, that you have so much possibility in life ahead.
My Approach
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Dream it
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.
Build it
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.